Fit-Shaming in Video Games: A Race to the Bottom…
Recently Bulimia.com — a site developed to help fight the unhealthy eating disorder of its own namesake — has publicized a marketing campaign geared specifically towards young girls that depicts popular female video game characters in more rotund and portly shapes. And, as reported by CinemaBlend, the campaign totes that the ‘Before’ photos (the original, unaltered video game characters) depict “impossible body types”, whereas the ‘After’ photos (that is, the Photoshop altered, huskier renditions) are labeled as “normal”. Thereby, in an effort to curb eating disorders and some of the body shaming that many young women (and men) can be subject to, Bulimia.com has committed an act of body shaming called “fit-shaming”.
To blatantly label a fit, fighting-class female figure as an “impossible body type”, and to hold a less fit body type as the new ideal standard or “norm” blows the minds of LaughingMan, CineMax, and Katie B.